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Discover the hidden gem of Taroudant, where tradition meets tranquility in Souss-Massa, Morocco!

Taroudant is a picturesque city located in the Souss-Massa region of Morocco. Known for its ancient Medina surrounded by impressive city walls, Taroudant is often referred to as the "Grandmother of Marrakech" due to its similar layout and architecture.

The city's rich history dates back to the 16th century when it was an important trading post along the caravan route between Marrakech and the Sahara Desert. Today, Taroudant is a bustling hub of activity, with a thriving market where locals and tourists alike can purchase traditional handicrafts, spices, and textiles.

One of the main attractions in Taroudant is the city walls, which are nearly 6 kilometers long and date back to the 16th century. Visitors can take a leisurely stroll along the walls, taking in panoramic views of the city and surrounding countryside.

The Medina of Taroudant is a maze of alleyways and bustling souks, where visitors can haggle for handmade goods such as leather goods, ceramics, and jewelry. The city is also home to a number of historic monuments, including the Mausoleum of Moulay Ali Sharif and the Dar el Hancar palace.

For those looking to explore the natural beauty of the region, there are plenty of opportunities for outdoor activities such as hiking, horseback riding, and birdwatching in the nearby Atlas Mountains.

With its rich history, vibrant culture, and stunning natural surroundings, Taroudant is a must-visit destination for anyone traveling to Morocco. Whether you're interested in exploring ancient architecture, shopping for unique souvenirs, or simply soaking up the atmosphere of a traditional Moroccan city, Taroudant has something to offer every traveler.

What to explore:

1. Taroudant Medina: The old walled city of Taroudant is a maze of narrow streets, bustling souks, and traditional Moroccan architecture. Be sure to explore the maze-like streets and alleyways, visit the local market, and admire the historic city walls and gates.

2. Palais Claudio Bravo: This stunning palace was built by the famous Chilean artist Claudio Bravo and is now open to the public as a museum and art gallery. Admire the beautiful architecture and artwork on display, as well as the lush gardens surrounding the palace.

3. Jardin Aux Etoiles: This botanical garden is a peaceful oasis located just outside of Taroudant. Enjoy a leisurely stroll through the gardens, which are filled with exotic plants, flowers, and trees, as well as a charming restaurant serving traditional Moroccan cuisine.

4. Tanneries: Taroudant is known for its leather tanneries, where you can watch artisans at work dyeing and treating animal hides to create beautiful leather goods. Visit a tannery to learn about the traditional techniques used in this ancient craft.

5. Souk El Had: This bustling market is a must-visit for any traveler to Taroudant. Browse the stalls selling everything from fresh produce and spices to handicrafts and souvenirs, and haggle with local merchants for unique finds.

6. Kasbah: Visit the historic Kasbah of Taroudant, which dates back to the 16th century and offers stunning views over the city and surrounding countryside. Wander through the maze-like alleys of the Kasbah and explore its ancient towers and ramparts.

7. Argan Oil Cooperative: Taroudant is located in the heart of Morocco's argan oil production region. Visit a local cooperative to learn about the traditional methods used to produce this prized oil, and pick up some high-quality argan oil products to take home as souvenirs.